Designing more relevant product experiences for DIY and PRO customers: Product Information Page Redesign UX case study by Rita Omatsone
Redesigning parts of The Home Depot product page: three ways to navigate product details for DIY shoppers, and a PRO layout that brings specifications and manuals higher, shaped by prioritization workshops and customer testing.
- Role
- Sr. User Experience Designer
- Segments
- DIY and PRO customers
- Scope
- Product details navigation, information architecture, layout, image gallery
- Methods
- Prioritization workshop, RICE scoring, Dscout listening sessions, third-party testing with Good Growth
- 3 navigation patterns explored for product details
- 2 customer segments with their own page hierarchy
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Inside this case study
- The challenge
- Prioritizing what to work on
- DIY product details
- Validating with customers
- PRO product page
- Outcome & impact
- Reflection
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